Catch The Alarm

Burger King

🍔 Hear it, catch it, grab it

We all know BurgerKing’s ads that show BK’s that caught fire from flame-grilling. Through his cool campaign we came up with a cool activation idea. An idea to make youngsters literally alert for our ‘flame-grilled’ message. We’ll claim the sound of all firetrucks and turn the ‘negative’ alarm sound into something ‘positive’. A FREE burger.